Recently, a domestic market research institute released data showing that, under the impact of Internet e-commerce and mobile Internet e-commerce, about 60% of traditional textile machinery parts enterprises have decreased their product orders in the offline market, and 40% of textile machinery parts enterprises have started to try to integrate with mobile e-commerce.

The major advantage of mobile marketing is to break through the disadvantages of traditional marketing limited by time and space, and more accurately push enterprise product information to the terminal target audience. For traditional textile machinery parts enterprises, although the growth of enterprise economic benefits has long been dependent on the traditional offline market, the arrival of the "Industrial Internet Revolution" has rapidly changed this situation. Internet e-commerce and mobile e-commerce have become new economic growth points for traditional textile machinery parts enterprises. Therefore, actively carrying out mobile marketing is not only an effective way for traditional textile machinery parts enterprises to improve their economic benefits, but also a breakthrough for their future development.

However, mobile marketing is different from the traditional marketing mode in terms of both mode and information content. Therefore, in the process of carrying out mobile marketing, traditional textile machinery parts enterprises should master the information needs of target audience groups, analyze the group characteristics of target audience groups, and purposely push enterprise and product information to target audience groups to achieve better marketing results.