China has excellent textile machinery and raw materials. China is a large textile country, and the existing fabrics can certainly be found in China. However, many international brands say that China's replication power is far greater than creativity, and innovative fabrics are hard to find in China. Even if there are, it is difficult to quickly know which domestic supplier is producing.
In today's finely divided textile market, where is the competitiveness of Chinese fabrics? How to be recognized and favored by brands in the rapidly rising Southeast Asian textile market.
International clothing brands attach great importance to the early development of fabrics and provide fabric samples of various styles for brand designers to choose. If a Zagna garment needs to be patterned, there are hundreds of new fabrics to choose from, giving designers endless space to imagine and play. Whether it is a fabric factory or a fabric middleman, the accuracy of fabric is the key to obtain orders. Because each brand designer attaches importance to the fabric feel and color matching.
Generally speaking, many domestic fabric manufacturers do not pay enough attention or have enough patience. Compared with the constantly updated fabric technology and style according to the brand requirements, many fabric manufacturers attach importance to the repetition of fabric production technology, and their creativity is slightly guaranteed
The current purchasing managers of clothing brands are also different from those in the past. In the past, they may pay more attention to the cost of fabric production. Now they know that innovation also determines their survival. For this reason, they always want to buy original fabric design and are willing to protect such original fabric design enterprises. All these big actions are often to buy the fabric at a certain premium.
In the eyes of the managers of many small and medium-sized enterprises in China, the cost of developing new products is too high. They have to see the actual order to operate, and they also have to meet the quantitative requirements. Most of the time, this quantitative requirement is difficult for brand makers to meet the first preparatory order. If the huge textile production capacity and fabric supply speed are taken as a measure of the core competitiveness of an enterprise, their argument is not unreasonable. The financial situation, mechanical equipment and management style of each enterprise determine their choice of market positioning and target customers. However, if domestic enterprises have been competing in the market by low prices, and are willing to replace the development cost of a technical innovation professional with a large labor force of 100 workers, they have no way to innovate, and their development path may become narrower and narrower.
